Initiatives
Rural and Conservative Engagement Effort
Oct 19, 2021
As the pandemic continues to have an outsized impact in rural areas, COVID Collaborative is leading a vaccination education campaign to reach the tens of millions of Americans in these communities who are still questioning whether or not to get vaccinated against COVID-19.
View Initiative#COVIDSafeZones: Sports
Aug 26, 2021
COVID Collaborative and Autonomy 5 Conferences are uniting to encourage team vaccinations, students and college sports communities to slow the spread of COVID. They have published an open letter, calling for #COVIDSafeZones on college game days, endorsed by public health experts and former officials from the past 5 presidential administrations. They have also put out a statement on #COVIDSafeZones and game day safety endorsed by the medical directors of the major college sports leagues.
View InitiativeIt's Up to You Vaccine Education Campaign
Aug 18, 2021
The Ad Council and COVID Collaborative have partnered to educate the American public and build confidence around the COVID-19 vaccines, as part of one of the largest public health education campaigns in history.
View Initiative#COVIDSafeZones: Campuses
Aug 17, 2021
COVID Collaborative has mobilized dozens of public health and science experts and former officials from the Biden, Trump, Obama, Bush, and Clinton Administrations to provide leaders of Institutions of Higher Education with clear and actionable measures they can adopt to keep their students, faculty, and communities safe. We invite other IHE leaders to join this effort to beat the pandemic and restore our national vitality and way of life.
View Initiative#COVIDSafeZones: Workplaces
Aug 03, 2021
COVID Collaborative has mobilized dozens of public health and science experts and former officials from the Biden, Trump, Obama, and Bush Administrations to provide business leaders with clear and actionable measures they can adopt to keep their workers, customers, and communities safe. We invite other private sector leaders to join this effort to beat the pandemic and restore our national vitality and way of life.
View InitiativeVaccine Hesitancy Visualization
Jun 24, 2021
COVID Collaborative and the Institute for Health Metrics and Evaluation (IHME) at the University of Washington School of Medicine have launched a new data visualization that shows data on people’s openness to receiving a COVID-19 vaccine by zip code and county for the entire United States.
View InitiativeVaccination and the US Military
May 20, 2021
COVID Collaborative and Blue Star Families have teamed up to support servicemembers and their families in getting the information needed to build confidence and increase vaccine uptake. On May 20, the groups released a survey on the current state of mililtary vaccination that suggests that the hardest work in protecting military families lies ahead.
View InitiativePSAs from the Former Presidents and First Ladies of the United States
Mar 11, 2021
The Ad Council and COVID Collaborative announced new PSAs as part of their COVID-19 Vaccine Education Initiative’s “It’s Up To You” campaign featuring former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter.
View InitiativeResources
Health Center Resource Clearinghouse, COVID-19 Resources
Nov 09, 2021
This resource serves as a vehicle through which 21 National Training and Technical Assistance Partners (NTTAPs) collaborate and coordinate activities to support health centers.
Partners: COVID Collaborative, Health Center Resource Clearing House, National Association of Community Health Centers
COVID-19 Cases and Deaths, Metropolitan and Nonmetropolitan Counties Over Time
Nov 01, 2021
This data brief compares 7-day moving average COVID-19 incidence and mortality rates between metropolitan, micropolitan, and noncore counties in the United States. It contains a table, plots, and maps depicting metropolitan and nonmetropolitan incidence and mortality rates as of November 1, 2021.
Partners: Rural Policy Research Institute
Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide
Oct 19, 2021
New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities
Partners: COVID Collaborative, The Ad Council
National Rural Business Summit
Sep 01, 2021
COVID Collaborative, Health Action Alliance, and partners representing rural America hosted a National Business Summit on engaging employees and residents in rural areas and small cities, offering case studies, best practices and actionable tools for employers and other leaders.
Partners: COVID Collaborative, Health Action Alliance
#COVIDSafeZones Letter: Sports
Aug 26, 2021
COVID Collaborative and Autonomy 5 Conferences published a letter calling for #COVIDSafeZones on college game days.
Partners: COVID Collaborative
Op Ed: #COVIDSafeZones on Campuses - How Higher Education Leaders Can Accelerate America’s Vaccination Push — and Keep Their Campuses Open
Aug 18, 2021
In this piece, John Bridgeland, Mark McClellan, and Andy Slavitt call on higher education leaders to adopt #COVIDSafeZones practices to keep their campuses open.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy
#COVIDSafeZones Letter: College Campuses
Aug 17, 2021
This open letter encourages colleges and universities to adopt #COVIDSafeZones practices for the the 2021-2022 school year.
Partners: American College Health Association, COVID Collaborative
Op Ed: #COVIDSafeZones in Workplaces
Aug 05, 2021
In this Op Ed, John Bridgeland, Mark McClellan, and Andy Slavitt call for American businesses to create #COVIDSafeZones.
Partners:
#COVIDSafeZones Letter: Workplaces
Aug 03, 2021
This open letter encourages businesses to adopt #COVIDSafeZones practices in their workplaces.
Partners: COVID Collaborative
Innovative Strategies for Leveraging Schools As COVID-19 Vaccination Sites
Aug 01, 2021
This brief, produced by COVID Collaborative, the Duke Margolis Center, the Council of the Great City Schools, and other partners, lays out best practices for school-located vaccination (SLV), an important tool for reopening schools safely and protecting students and their families against outbreaks of COVID-19.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy, Council of the Great City Schools, AASA, Rural Schools Collaborative, National Rural Education Association
Improving Immunization Information Sharing to Support Targeted COVID-19 Vaccination Outreach
Jul 01, 2021
This paper, produced by COVID Collaborative and the Duke Margolis Center, outlines how to increase immunization information sharing and bridge the gaps between public health and health system data infrastructure to identify and engage unvaccinated populations.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy
Nationwide Survey of AANHPI on COVID-19
Jul 01, 2021
COVID Collaborative, the Asian & Pacific Islander American Health Forum (APIAHF), and Hart Research produced the first nationwide COVID-19 survey to focus specifically on the diverse Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities.
Partners: COVID Collaborative, Hart Research Associates, APIAHF
It's Up to You: Tuskegee Legacy Stories
Jun 30, 2021
As COVID-19 puts a spotlight on public health, future generations from Tuskegee are working to build back trust.
Partners: The Ad Council
Press Release: Vaccine Hesitancy Visualization
Jun 24, 2021
The Institute for Health Metrics and Evaluation (IHME) at the University of Washington School of Medicine and COVID Collaborative launched a new tool that shows data on people's openness to receiving a COVID-19 vaccine by ZIP code and county for the entire United States.
Partners: Institute for Health Metrics and Evaluation
Rural Community COVID-19 Vaccine Resources
Jun 03, 2021
This resource library includes conversation starters and public service announcements developed in partnership with the COVID Collaborative, Health Action Alliance, and the Ad Council that can help rural employers, small business owners and public sector employers share vaccine facts and improve vaccination access for employees and families.
Partners: COVID Collaborative, National Rural Health Association
Press Release: Rural Vaccine Uptake Effort
Jun 03, 2021
This press release announced an ambitious and first of its kind effort to increase vaccine usage among rural Americans against COVID-19 was announced today that draws from all sectors of small-town America in a coordinated push.
Partners: COVID Collaborative, The Ad Council, National Rural Health Association, Health Action Alliance, American Farm Bureau Federation, Center for Rural Strategies, Rural America Chamber of Commerce, National League of Cities, the Daily Yonder, Helmsley Charitable Trust
Press Release: Poll on Vaccination in Military Families
May 20, 2021
This press released announced the release of preliminary data from the Military Families' Perceptions on COVID-19 Vaccine Poll by Blue Star Families (BSF)and the COVID Collaborative.
Partners: Blue Star Families
Addressing Early Challenges in COVID-19 Vaccine Distribution, State Strategies to Achieve Efficiency and Equity
May 01, 2021
This white paper, produced by the Duke Margolis Center, identifies how states sought to achieve the twin goal of vaccinating adults across the United States as quickly as possible while ensuring equitable distribution.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy
Press Release: Infection Prevention and Control in Schools Initiative
Apr 28, 2021
This press released announced the work of the Infection Prevention and Control in Schools initiative, convened by COVID Collaborative, Harvard's Edmond J. Safra Center for Ethics, Brown School of Public Health, and New America to bring together diverse players across health and education to publish resources supporting schools and districts in implementing CDC guidance and getting back to in-person learning.
Partners: COVID Collaborative, Edmond J. Safra Center for Ethics, Brown School of Public Health, New America
Use of Funds Advisory Memo
Apr 27, 2021
The Use of Funds Advisory Memo outlines ways in which states can support LEAs in making strategic use of authorized funds in helping to ensure that schools are equipped to keep their students and staff healthy and safe.
Partners: COVID Collaborative, Edmond J. Safra Center for Ethics, Brown School of Public Health, New America
Scientific Consensus Statement
Apr 27, 2021
This consensus statement, issued by a group of leading scientists from the Infection Prevention and Control in Schools Task Force, builds on the CDC guidance and provides evidence to reinforce the effectiveness of layered infection prevention and control measures inside schools.
Partners: COVID Collaborative, Edmond J. Safra Center for Ethics, Brown School of Public Health, New America
Sample Language for an RFP Executive Summary
Apr 27, 2021
This sample language for an RFP Executive Summary, produced by members of the Infection Prevention and Control Task Force, provides a template for use by districts in seeking bidders for professional services to assess, plan, and implement improvements to educational facilities.
Partners: COVID Collaborative, Edmond J. Safra Center for Ethics, Brown School of Public Health, New America
Roadmap to Healthy Schools
Apr 27, 2021
The Roadmap to Healthy Schools, produced by the Infection Prevention and Control Task Force, is a practical guide to infection prevention and control at the school level. It includes useful case studies of promising practices from schools and districts that have had success with resuming in-person instruction, as well as tools and recommendations that can be used to replicate some of those practices in each unique context.
Partners: COVID Collaborative, Edmond J. Safra Center for Ethics, Brown School of Public Health, New America
Military Families’ Perceptions of the COVID-19 Vaccine (Part II)
Apr 01, 2021
This poll, produced by COVID Collaborative and Blue Star Families, is a follow-on to the December 2020 Pulse Check, and it seeks to understand military-connected families’ plans and motivations for receiving the COVID-19 vaccine, awareness of vaccine availability, access to the vaccine, and perceived barriers to receiving it.
Partners: Blue Star Families
Insights into Unvaccinated Military-Connected Families
Apr 01, 2021
This summary provides insights into attitudes toward the COVID-19 vaccine amongst military-connected families as part of an effort by COVID Collaborative and Blue Star Families to support vaccine uptake.
Partners: Blue Star Families
Building Public-Private Partnerships to Support Efficient and Equitable COVID-19 Vaccine Distribution, Access and Uptake
Apr 01, 2021
Duke-Margolis Center for Health Policy and COVID Collaborative white paper highlights key opportunities & promising practices for public-private partnerships to support efficient & equitable COVID-19 vaccine distribution, access, and uptake.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy
Public Perspectives on COVID-19 Vaccine Prioritization
Mar 24, 2021
This survey study, co-authored by COVID Collaborative Vice President Steven Phillips, investigates which groups the United States public believes should be prioritized for COVID-19 vaccine access.
Partners: COVID Collaborative, JAMA Network Open
Rapid Action Consortium
Mar 24, 2021
The U.S Rapid Action Consortium is an expansion of a successful program led by the Creative Destruction Lab Rapid Screening Consortium (CDL RSC) in Canada. The Creative Destruction Lab, Covid Collaborative, and Genpact have come together to launch this consortium in the U.S. to rapidly accelerate a safe reopening of the U.S. economy.
Partners: COVID Collaborative, Genpact, Creative Destruction Lab
Press Release: Presidential PSAs
Mar 11, 2021
This press release announces PSAs, produced through the It's Up to You Vaccine Education Campaign, featuring former Presidents and former First Ladies encourage Americans to get the facts and learn more about the COVID-19 vaccines.
Partners: COVID Collaborative, The Ad Council
Presidential PSA: Former Presidents and COVID-19 Vaccine Facts
Mar 11, 2021
This PSA, produced as part of the It's Up to You Vaccine Education Campaign, features Former Presidents Barack Obama, George W. Bush and Bill Clinton sharing the facts about COVID-19 vaccination.
Partners: COVID Collaborative, The Ad Council
Presidential PSAs: Former Presidents and First Ladies
Mar 11, 2021
In this PSA produced as part of the It's Up to You Vaccine Education Campaign, Former Presidents Barack Obama, George W. Bush, Bill Clinton, Jimmy Carter and former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter discuss the important role of COVID-19 vaccination in getting back to the moments we miss and love.
Partners: COVID Collaborative, The Ad Council
Coronavirus Vaccine Hesitancy Among American Indian and Alaska Native People
Mar 01, 2021
COVID Collaborative and Langer Research Associates have conducted a survey of American Indian and Alaska Native people and their attitudes toward the COVID-19 vaccine to provide insight into encouraging uptake.
Partners: COVID Collaborative, Langer Research Associates
Rockefeller Foundation Vaccine Hesitancy Messaging
Mar 01, 2021
The Vaccine Confidence Message Brief produced by the Rockefeller Foundation explores what motivates high-priority audiences to get the Covid-19 vaccine through both a national message testing study and focus groups among people expressing concerns about getting the vaccine. The brief includes high-level audience insights and message recommendations, aimed at motivating audiences to take action.
Partners: COVID Collaborative, Rockefeller Foundation
Monthly Vaccine Attitude Pulse Surveys
Mar 01, 2021
COVID Collaborative and Langer Research Associates will be producing a monthly series of tracking studies on vaccine uptake from January to March 2021. The results of these studies will be published here, and will be analyzed over the course of three months to capture key trends in vaccine attitude to inform vaccine uptake efforts by local, state, and federal leaders.
Partners: COVID Collaborative, Langer Research Associates
It's Up to You: getvaccineanswers.org
Feb 25, 2021
GetVaccineAnswers.org (DeTiDepende.org in Spanish)is a product of the It's Up to You Vaccine Education Campaign that provides the latest information about COVID-19 vaccines, with the ultimate goal of helping the public feel confident and prepared to get vaccinated.
Partners: COVID Collaborative, The Ad Council
Press Release: It's Up to You Campaign Launch
Feb 25, 2021
Covid Collaborative and the Ad Council launched their It's Up to You vaccine education campaign, representing one of the largest public education efforts in history.
Partners: COVID Collaborative, The Ad Council
It's Up to You: Faith Community Toolkit
Feb 25, 2021
This toolkit, produced as part of the It's Up to You Campaign, provides the Black faith community with resources to educate community members and build vaccine confidence.
Partners: COVID Collaborative, The Ad Council
It's Up to You: Hispanic Community Education Toolkit
Feb 25, 2021
This toolkit, produced as part of the It's Up to You Campaign, provides Hispanic community leaders with resources to education community members about COVID-19 vaccines.
Partners: COVID Collaborative, The Ad Council
It's Up to You: Community Education Toolkit
Feb 25, 2021
This toolkit, produced as part of the It's Up to You Campaign, provides resources to educate community members about COVID-19 vaccines and increase confidence in them.
Partners: COVID Collaborative, The Ad Council
It's Up to You: Black Community Education Toolkit
Feb 25, 2021
This toolkit, produced as part of the It's Up to You Campaign, supports Black community leaders in educating families about COVID-19 vaccines.
Partners: COVID Collaborative, The Ad Council
NACHC Covid-19 Communications Toolkit for Health Center Staff
Feb 01, 2021
This toolkit shares key vaccine messages, sample social media posts and graphics, selfie signs, and more resources to help health centers communicate with staff and patients about the COVID-19 vaccines.
Partners: COVID Collaborative, National Association of Community Health Centers
Issue Brief: Supporting an Equitable Distribution of COVID-19 Vaccines
Dec 01, 2020
The National Governors Association, the Duke-Margolis Center for Health Policy, and the COVID Collaborative analyzed state vaccine distribution plans, highlighting common challenges and creative strategies that will assist state leaders in refining their own planning efforts.
Partners: COVID Collaborative, Duke Margolis Center for Health Policy, National Governors Association
Survey on Americans' Views on a COVID-19 Vaccine
Oct 29, 2020
COVID Collaborative and Hart Research conducted a nationally representative poll on how Americans are preparing for the arrival of a COVID-19 vaccine. The poll found that while 86% of Americans believe a vaccine will be effective, 61% plan to “wait and see what happens” before taking it. COVID Collaborative co-chairs Gov. Dirk Kempthorne (R - Idaho) and Deval Patrick (D - Massachusetts) published an op-ed based on the poll.
Partners: COVID Collaborative, Hart Research Associates
Survey on Coronavirus Vaccine Hesitancy in Black and Latinx Communities
Oct 01, 2020
COVID Collaborative, Langer Research, UnidosUS and the NAACP conducted a poll on attitudes and impacts of COVID-19 vaccine hesitancy and resistance in the Black and Latinx communities. The report summarizes these findings and highlights key areas of focus for policy makers, health care professionals, and others working to increase vaccine uptake.
Partners: COVID Collaborative, Unidos US, NAACP, Langer Research Associates
Press
The Ad Council Appoints 21 New Members to its Board of Directors
The Ad Council has elected 21 new members to its board of directors during its spring meeting. The non-profit organization’s board, chaired by Linda Yaccarino, chairman, global advertising and partnerships, NBCUniversal, is welcoming members of four new companies to its board, including Major League Baseball, Pocket.watch, Spark Foundry and Vidmob.
The Ad Council Appoints 21 New Members to its Board of Directors
The Ad Council, America's leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization's Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.
Panel: Vaccinations Will Remain Key to Curbing COVID-19 in Rural Minnesota
If COVID-19 adopts a seasonal pattern, vaccinations will be crucial long-term tools to prevent increases in rural areas, medical experts said during a panel discussion last week.
Panel: Vaccinations will remain key to curbing COVID-19 in rural Minnesota
If COVID-19 takes on a seasonal pattern, vaccinations will be crucial long-term tools in preventing surges in rural areas, said medical experts during a panel discussion last week.
Panel: Vaccinations will remain key to curbing COVID-19 in rural Minnesota
If COVID-19 takes on a seasonal pattern, vaccinations will be crucial long-term tools in preventing surges in rural areas, said medical experts during a panel discussion last week.
Webinar to address coronavirus pandemic concerns in rural Minnesota
Panelists include Jenna Kuduk, RN health services director for the Mille Lacs Band's Ne-la Shing Clinic, and Nicole Anderson, commissioner of health and human services for the Mille Lacs Band.
New hope for rural America in the fight against COVID
It’s 2022, and the COVID pandemic is still with us. Pandemic fatigue is understandable at this point. But the loss of more than 824,000 Americans to date and the arrival of a new, more transmissible variant should drive a renewed push to turn the tide. We have the tools to do it. We know where our focus must be, but one area of great concern is rural America.
Morgan, Bridgeland, Tesch commentary: New year, new hope for rural America in the fight against COVID
Rural America is not a monolith. The diversity across rural America is as rich and expansive as our country itself. We can’t expect to move the needle with a single act or message. Combined efforts like the one NRHA and COVID Collaborative are proud to help lead aim to meet rural Americans where they are through their trusted healthcare and medical leaders, houses of worship, the agricultural community, and the small business community.
Op-Ed: New Year, New Hope for Rural America in the Fight Against COVID
A New Year rings in and the COVID pandemic is still with us. Pandemic fatigue is understandable at this point. But the loss of more than 824,000 Americans to date and the arrival of a new, more transmissible variant, should drive a renewed push to turn the tide. We have the tools to do it. We know where our focus must be, but one area of great concern is rural America.
Let’s Talk ID: Combatting COVID-19 Misinformation + Omicron Update
Misinformation about COVID-19, including vaccines, treatments, and the government’s role, has been fueling vaccine hesitancy. In this episode, IDSA President Dr. Daniel McQuillen, FIDSA, IDSA President-Elect Dr. Carlos del Rio, FIDSA and John Bridgeland, co-founder and CEO of the COVID Collaborative, discuss what is being done to combat misinformation, how to address myths with vaccine-hesitant patients, the impact misinformation has on the future of medicine and the latest omicron updates.
How the States with the Largest Share of Rural Residents Became Among the Most Vaccinated
Vermont and Maine rank number 1 and 2 in the percentage of their population that lives in rural communities. They also rank near the top nationally in vaccination rates. Hitting that mark was no accident.
New vaccine campaigns target rural Americans to address disparities
Rural residents are older and poorer, are less likely to be vaccinated – and twice as likely to die of Covid as city dwellers
Ad Campaign Targets Rural Residents to Get the Vaccine
A new series of public service announcements featuring rural residents hope that by showing the impact Covid-19 has had on their lives, it will persuade others to get the vaccine.
Ad Council, others, reaching rural residents on COVID-19 vaccines
The Ad Council and groups representing Rural America are helping rural residents learn more about the COVID-19 vaccine.
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‘We Might Be Laughing…But This Is Serious’: Event Addressing COVID-19 Vaccine Hesitancy Mixes Comedy And Science
‘We Might Be Laughing…But This Is Serious’: Event Addressing COVID-19 Vaccine Hesitancy Mixes Comedy And Science
Comedian KevOnStage leads a funny and power-packed hour followed by a free pop-up vaccination clinic sponsored by Walgreens.
New PSAs from the Ad Council and COVID Collaborative Target Young Adults and Parents
As the highly infectious Delta variant continues to sweep the nation -- and children, teens, and young adults are back to in-person learning and events as COVID cases surge -- approximately one in four of all eligible Americans still have yet to get vaccinated against COVID-19. To help build further confidence among two critical populations, the Ad Council and COVID Collaborative today announced new PSAs speaking to young adults and to parents.
Young Adults and Parents are Focus of New PSAs from the Ad Council and COVID Collaborative's Groundbreaking COVID-19 Vaccine Education Initiative
25 Million Eligible Americans Still Undecided, Young Adults and Parents of Teens Are Critical to Vaccine Acceptance
Ad Council & Covid Collaborative urge young people and parents to get vaccinated
With one in four eligible Americans still unvaccinated against Covid — and the Delta variant wreaking havoc worldwide — Ad Council and Covid Collaborative have partnered up to create a handful of new PSAs designed to inspire young people and parents to get the vaccine.
A Source of Convenience and Care: Rural School Vaccine Clinics continue in Macomb, IL
RSC talks with Dr. Mark Twomey, superintendent for Macomb School District, about hosting a school-based vaccine clinic
Since June, covid-19 illness in kids way up
Pediatric hospitalizations for covid-19 have soared over the summer as the highly contagious delta variant spread across the country, according to two new studies from the Centers for Disease Control and Prevention.
Atlanta archbishop says no to religious exemptions for COVID-19 vaccine
Atlanta Archbishop Gregory J. Hartmayer has instructed priests to not sign letters from parishioners requesting a general religious exemption from getting the COVID-19 vaccine.
Pac-12 signs the COVID Collaborative, a pledge to create #COVIDSafeZones for student-athletes
In an effort to promote student-athlete health and safety, Pac-12 Commissioner George Kliavkoff, in agreement with the Pac-12 Student-Athlete Health & Well-Being Initiative (SAHWBI), has signed on to the COVID Collaborative.
‘We Might Be Laughing…But This Is Serious’: Event Addressing COVID-19 Vaccine Hesitancy Mixes Comedy And Science
Comedian KevOnStage leads a funny and power-packed hour followed by a free pop-up vaccination clinic sponsored by Walgreens.
Story
Tuskegee Study Descendants: ‘A Lot of Misinformation Is Out There’ Feeding Into COVID-19 Mistrust
Tuskegee study descendants encourage COVID-19 vaccination
The Ad Council and COVID Collaborative's “It’s Up To You” campaign create a short documentary presenting descendants of the Tuskegee study speaking about their relatives’ experiences and how the COVID-19 vaccine differs.
Growing and Raising Awareness from the Cornfields to the Ballparks
Major League Baseball has partnered with the Ad Council and COVID Collaborative’s “It’s Up To You” Educational Initiative to encourage fans to visit GetVaccineAnswers.org for the latest information about the COVID-19 vaccines.
The COVID Safe Zone of American Companies Helps End the Pandemic
As COVID-19 Delta variants hit the country, more energy will be needed in the private sector to overcome this pandemic. That’s why the party and sector leaders are coming together to bring American businesses together to get the most out of vaccination and take other steps to ensure a safe workplace.
Ad Council Teaming Up With Enthusiast Gaming To Raise COVID-19 Vaccine Awareness
Enthusiast Gaming Holdings Inc. recently unveiled a partnership with the Ad Council as well as the COVID Collaborative. This agreement will see Enthusiast Gaming work with the Ad Council and COVID Collaborative to promote Coronavirus vaccine awareness and education.
The Difference Between Life and Death.' Black Leaders Step Up Vaccine Campaigns as Delta Variant Hits the Unvaccinated
'The difference between life and death.' Black leaders step up vaccine campaigns as Delta variant hits the unvaccinated.
Grey’s Anatomy fans spot nostalgic Easter egg in season 18 premiere
Eagle-eyed viewers recognised an item from Meredith Grey’s wardrobe
Public health leaders urge private sector to create #COVIDSafeZones
Beating this pandemic won't happen through actions by federal, state, and local governments alone, leaders say in an open letter.
Delta-driven surge spurs governments, major companies to mandate vaccinations
As the country wrestles with this latest delta-driven surge, governments and some corporations are mandating that their employees get vaccinated. William Brangham looks at what these mandates require and whether they’ll make a difference, and speaks to Andy Slavitt, former senior adviser to President Biden's COVID-19 response team.
Health leaders: We're asking American businesses to create #COVIDSafeZones. Here's how.
Our vulnerability to delta-driven COVID outbreaks is a competitive disadvantage given that other industrialized nations have higher vaccination rates.
A bipartisan group of former health officials urge more safety rules in the private sector.
The new private-sector push is being driven by the Covid Collaborative, a bipartisan group of political and scientific leaders working on vaccine education, which has worked closely with the White House on the issue of vaccine hesitancy. John Bridgeland, a co-founder of the Covid Collaborative, said the plan was to get 1,000 businesses or more to act.
Democrats hit fiscal realities for healthcare dreams
Private workplaces need to establish safe zones for workers by requiring vaccination or implementing plans that incentivize vaccines while mandating masks and other measures, health leaders argued in a letter signed by former Biden, Trump, Obama, and Bush health officials, including former FDA commissioners Scott Gottlieb, Peggy Hamburg and Mark McClellan, former Biden advisor Andy Slavitt and former Surgeon General Jerome Adams.
Slavitt: Companies requiring vaccines would make 'enormous difference' in fight against Covid-19
Former White House Senior Covid Response Advisor, Andy Slavitt, discusses the growing list of businesses requiring their employees and customers to be vaccinated against coronavirus as the delta variant drives cases up. He tells Stephanie Ruhle that “leading companies need to find a path to vaccinate the workforce.”
Bipartisan Leaders & Public Health Experts Urge Private Sector Leaders to Increase Vaccination, Establish #COVIDSafeZones
"Former Biden, Trump, Obama, and Bush Health Officials, among other national leaders, call on U.S. companies to boost vaccination in the workplace and take action to maintain safe spaces and prevent the spread of the Delta variant. Major employers including Accenture, Baptist Health, Centene, Computer Generated Solutions, Kaiser Permanente, and Live Nation have joined ""COVIDSafeZones"" and taken steps to maximize vaccinations of their workforce"
"Former Biden, Trump, Obama, and Bush Health Officials, among other national leaders, call on U.S. companies to boost vaccination in the workplace and take action to maintain safe spaces and prevent the spread of the Delta variant. Major employers inclu
Andy Slavitt, President Biden’s former COVID advisor, is urging Americans to get vaccinated and keep wearing masks. “Playing politics is a luxury of wealthy nations with abundant vaccines, but it's not a luxury we can afford when COVID heats up,” he says.
Perspectives: Arkansas Governor On Vaccination Mission; Steps Businesses Can Take To Create Covid Safe Zones
Opinion writers delve into covid, vaccines, booster shots, and future pandemics.
As Delta Variant Spreads, Vax Ad Campaign Efforts Shift to Red States
Ad Council and COVID Collaborative ramp up efforts in Republican, rural states and target Republican-leaning groups, including evangelicals and farmers.
Tuskegee Study Descendants Tackle Distrust of Medicine and Overcoming COVID-19 Vaccine Hesitancy at Howard University
Families of descendants of the men involved in the tragic Tuskegee Syphilis Study shared their stories during a major public awareness event at Howard University.
Reckitt Joins Vaccine Initiative During Pandemic Recovery
Reckitt, the maker of Lysol, has joined the Ad Council and COVID Collaborative in their efforts to promote COVID-19 vaccine awareness.
Sports heroes and medical professionals want you to have the COVID vaccine facts
Medical professionals and sports heroes alike want you to have the proper facts about the COVID-19 vaccine.
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The Ad Council and COVID Collaborative’s “It’s Up To You” Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee
The Ad Council and COVID Collaborative's "It's Up To You" Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee
"The “It’s Up To You” campaign releases a new short film featuring descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee to increase COVID-19 vaccine confidence within Black communities."
Families of men in notorious syphilis study speak up for vaccination
Less than two-thirds of Black adults say they have been vaccinated against COVID-19 or plan to do so ASAP, and the painful legacy of the U.S. Public Health Service Syphilis Study at Tuskegee and other instances of medical racism is often considered to be one reason for uncertainty in Black communities.
Nationwide Survey of Asian Americans, Native Hawaiians, and Pacific Islanders on COVID-19 Shows Disparities on Vaccinations and Struggles With Discrimination and Mental Health
Today, the Asian & Pacific Islander American Health Forum (APIAHF) with the COVID Collaborative and Hart Research, released the results of a nationwide COVID-19 survey that focused specifically on the diverse Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities.
More than Two Dozen Leading Business Groups and Public Health Organizations Call on Employers to Reduce Barriers for Working Parents Who Want to Vaccinate their Children Against COVID-19
Health Action Alliance leads a coordinated campaign to help stop the spread of COVID-19, support the safer reopening of schools and reduce worker absenteeism
Which Washington county is most vaccine-hesitant? Check this map
A new tool aims to help health leaders bring resources like education and access to COVID-19 vaccines into neighborhoods facing high rates of vaccine hesitancy.
Bailey: Vaccinating America’s Children Depends on Parents, Not the FDA
Communities must develop strategies to engage parents and increase teen and child vaccination rates for greater community protection.
COVID vaccine hesitancy by King County ZIP code- and why some neighborhoods have much higher rates
New data from the COVID Collaborative and the Institute of Health Metrics and Evaluation at the University of Washington School of Medicine allows us to see disparities in vaccination within counties.
Relatives of Subjects In Tuskegee Syphilis Experiment Take Part In Ad Campaign Targeting Black Americans Hesitant to Get COVID Vaccine
"Numerous relatives of subjects of the Tuskegee syphilis experiment join an ad campaign to increase COVID-19 vaccine confidence in Black Americans."
The Ad Council and COVID Collaborative's "It's Up To You" Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee
"The “It’s Up To You” campaign releases a new short film featuring descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee to increase COVID-19 vaccine confidence within Black communities."
Tuskegee study descendants encourage COVID-19 vaccination
The Ad Council and COVID Collaborative's “It’s Up To You” campaign create a short documentary presenting descendants of the Tuskegee study speaking about their relatives’ experiences and how the COVID-19 vaccine differs.
Top Screenwriters and Showrunners to Speak at Vaccine Education Summit for Storytellers
"Prominent writers join a virtual vaccine education program hosted by the Ad Council and in partnership with Variety and the COVID Collaborative to help inspire public vaccine confidence."
University of Washington researchers unveil another way to chart attitudes toward Covid vaccines: by ZIP Code.
A new interactive map, a joint project between the COVID Collaborative and the University of Washington’s Institute of Health Metrics and Evaluation, charts attitudes toward coronavirus vaccination by ZIP code.
New tool shows more than 50 percent of the population is vaccine-hesitant in over 580 ZIP codes across the US
Data down to ZIP code level, developed by the COVID Collaborative and the Institute for Health Metrics and Evaluation at the University of Washington Medical School, shows huge variations in vaccine hesitancy within counties.
The Power of Public-Private Collaboration to Solve Future Health Care Challenges
COVID Collaborative’s John Bridgeland presents this discussion on "The Power of Public-Private Collaboration to Solve Future Health Care Challenges," featuring Juliet Choi, CEO of the Asian & Pacific Islander American Health Forum (APIAHF), and Janet Murguía, President and CEO of UnidosUS. (Video courtesy of AHIP’s Institute & Expo ONLINE 2021)
Enthusiast Gaming Joins Forces with the Ad Council and COVID Collaborative to Promote COVID-19 Vaccine Awareness and Education
"Enthusiast Gaming, an online media and content platform for gaming fans, is joining the COVID Collaborative and the Ad Council’s COVID-19 Vaccine Education Initiative to spread accurate vaccine information to young American adults."
Ag, Health and Business Groups Team Up To Improve Rural Vaccination Rates
"Rural vaccination rates are falling far behind those of urban areas. Can group coordination to better communicate vaccine information encourage rural residents to get vaccinated?"
Sanford Health invited to join national COVID Collaborative for its commitment to creating a healthy, safe workplace
Sanford Health, the largest rural health system in the country, has been invited to join the #COVIDSafeZones initiative along with other Fortune 500 companies and industry leaders committed to establishing and maintaining healthy and safe workplaces for employees, customers, patients and communities in the midst of the latest COVID-19 surge.
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Opinion: Vaccinating US children depends on the parents, not the FDA
Bailey: Vaccinating America’s Children Depends on Parents, Not the FDA
Communities must develop strategies to engage parents and increase teen and child vaccination rates for greater community protection.
Agriculture, Health And Business Groups Work To Boost Rural COVID-19 Vaccination Rates
Rural areas are lagging behind in President Biden’s quest to see 70% of the country vaccinated by July 1. Can we change the way we talk about the vaccine to better reach rural residents?
N.J. Governor Will Announce Mask Mandate for Schools
Gov. Philip D. Murphy of New Jersey plans to announce on Friday that public school students, from kindergartners to seniors in high school, will have to wear masks when school resumes, because of a recent surge of new cases of the coronavirus, said the governor’s spokesman, Mahen Gunaratna.
Why Millions Of Doses (From Biden) And A Billion Bucks (From Mastercard) Aren't Enough
"Vaccines are now on their way to parts of the world where vaccines are sorely lacking. But is it enough to beat back a virus that has already killed more than 3.7 million people globally and continues to mutate in alarming ways?"
Efforts aim to increase rural COVID vaccination understanding
Rural COVID vaccinations fall behind urban counterparts as the coalition looks to educate rural residents on vaccine benefits.
COVID-19 recovery among Native populations points the way forward
"Important lessons from these Native communities can help the rest of the country recover from COVID-19."
Health, AG groups target rural areas in vaccine push
"The National Rural Health Association, the Health Action Alliance, the Covid Collaborative, the American Farm Bureau Federation, the National League of Cities, and other groups are rolling out a vaccine education campaign aimed at rural Americans, as part of the administration’s bid to hit its 70 percent vaccination goal by July 4."
Coalition of Leading Organizations Launch United Effort to Drive Vaccine Uptake in Rural America
Effort To Be Announced Today at National Rural Business Summit on COVID-19 Vaccinations, Featuring Keynote Speaker U.S. Agriculture Secretary Tom Vilsack
Reckitt, The Maker Of Lysol®, Joins The Ad Council And COVID Collaborative's COVID-19 Vaccine Education Initiative During Pivotal Time In The U.S. Pandemic Recovery
Lysol Supports the "It's Up To You" Campaign to Help Answer Americans' Top Questions Around the Vaccines
Opinion: We're part of a planning group for a Covid-19 commission. Here's why we need one.
Although the pandemic continues to rage across other parts of the world, it is not too soon to begin a systematic, comprehensive process to learn from both the failures and successes in responding to the outbreak.
Pentagon push has more US servicemembers getting vaccinated
"Military family survey data show more troops, active-duty spouses plan to get vaccinated."
Disney Using the Muppets to Promote COVID-19 Vaccinations
In a partnership with the Ad Council and the COVID Collaborative, Disney has released this video as part of an initiative to encourage vaccination.
Parents are key to ending the pandemic — but will they vaccinate their children?
The U.S. may finally be seeing the light at the end of the COVID-19 tunnel. To reach herd immunity and return to full societal activity and productivity, we will need America’s parents to allow the vaccination of their children.
Six in 10 Parents Plan to Vaccinate All of Their Children and Large Majority of Parents Would Feel Safer Sending Kids to School if Most Other Children Were Vaccinated
Parents' intent to vaccinate their children closely corresponds with their own intention to do so, but there is variance across racial groups and based on the ages of children
Louisiana's Most Under-Vaccinated: White People In Republican Parishes And Black People Everywhere
White people in Louisiana’s parishes that voted most heavily Republican in 2020 are getting vaccinated at lower rates than the rest of the state, a WWNO/WRKF analysis finds, reinforcing concerns that some public health officials are voicing over vaccine hesitancy among people who identify as conservative.
Sesame Street launches new videos promoting COVID vaccinations
https://www.mother.ly/parenting/toddler/toddler-learn-play/sesame-street-covid-vaccinations/
Getting America vaccinated: How hesitancy was overcome & everyone was told, "it's up to you"
The task of shaping the campaign creatives was entrusted to the ad agency, Pereira O’Dell, who offered their services pro bono to The Ad Council.
Cuebiq Partners With The Ad Council and COVID Collaborative To Measure COVID-19 Vaccine Education Initiative
"Cuebiq, a leading mobility intelligence, and consumer insights company, today announced it is partnering with the Ad Council and COVID Collaborative to measure the COVID-19 Vaccine Education Initiative 'It's Up To You' campaigns created to educate Americans about the COVID-19 vaccines."
Unilever's Second Annual Day of Service Gets Sweeter at Vaccine Locations Across the Country
"Unilever, the maker of brands like Popsicle®, Dove, and Hellmann’s, invites everyone to get involved in its second annual Day of Service on May 14 to give back to those impacted by the pandemic and celebrate acts of service with free* ice cream"
Ducking their shots: Walter Reed whistleblower wants military to step up
‘I wish I could wrap my brain around this apprehension.’
From free beet to celebrity endorsement: the creative approaches to promoting vaccines
"Australia could draw some inspiration from other countries’ entertaining public awareness campaigns to counter vaccine hesitancy."
One shot the US military doesn't want to take
Some want the COVID-19 vaccine to be mandatory. The U.S. military is used to taking shots, but when it comes to the coronavirus vaccine, many are hesitating.
How to Sell the Coronavirus Vaccines to a Divided, Uneasy America
Inside one of the biggest, most difficult public service campaigns in U.S. history — and the decisions that led to a surprising strategy.
Here’s How To Reach The 50% Of U.S. Adults Who Haven’t Gotten A Covid Vaccine Yet
Dr. Anand Parekh, the chief medical advisor for the Bipartisan Policy Center, discusses three key strategies for boosting vaccination rates among hesitant and hard-to-reach populations.
The US needs a nonpartisan commission to evaluate pandemic features
President Biden or Congress should charter a national commission report.
Nation Faces ‘Hand-to-Hand Combat’ to Get Reluctant Americans Vaccinated
Half of American adults have received at least one shot of the coronavirus vaccine. Now comes the hard part: persuading the other half to get it.
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See Eric Church, Darius Rucker, Ashley McBryde Talk Covid Vaccines in New Ad
Eric Church, Darius Rucker, Ashley McBryde To Star In Covid PSA
"The announcement is part of the national campaign ‘It’s Up to You,’ which stresses the importance of getting a Covid vaccine. "
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Willie Nelson Shares Updated "I'll Be Seeing You" To Encourage Vaccine Participation
Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up With the Ad Council and COVID Collaborative's National 'It's Up To You' COVID-19 Vaccine Education Initiative
New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You".
Why Kareem Abdul-Jabbar Is Urging People Of Color To Get COVID-19 Vaccine
"During a virtual sit down Kareem Abdul-Jabbar joined Dr. Kizzmekia S. Corbett for “A Conversation Between Legends,” and spoke about the importance of the COVID-19 vaccine."
Harvard School of Public Health Faculty Spearhead National Covid-19 Response Efforts Through Bipartisan, Interdisciplinary Initiative
"Harvard School of Public Health Dean Michelle A. Williams said in an interview she was “inspired” to co-found the COVID Collaborative — a coalition of leading health and economic experts promoting comprehensive public health policies — in an effort to help direct local and national responses to the coronavirus pandemic."
Hit Me With Your Best Shot': People are creating vaccine playlists on Spotify
Spotify teamed up with the Ad Council and COVID Collaborative and added a link to Get Vaccine Answers right in the playlist to help add an educational component, too.
Purpose At Work: The Ad Council's Critical Voice In Leading National Cultural Conversations
It would be almost impossible for anyone living in the US for the past four generations to have never encountered the ubiquitous logo of The Advertising Council. Commonly known as the Ad Council, its little square emblem appears at the end of, or the bottom of, so many iconic campaigns that it might be easy to take those ads’ creators for granted.
Budweiser Joins the Ad Council and COVID Collaborative to Release PSA Promoting COVID-19 Vaccine Awareness
Budweiser, in collaboration with the Anheuser-Busch Foundation, joins the Ad Council and COVID Collaborative’s “It’s Up To You” campaign with a film timed to National Beer Day, amplifying the vital ongoing message around the importance of learning more about the COVID-19 vaccines and the role they play in getting back to the moments we miss.
Scott Gottlieb and Mark McClellan: What to Do When There’s a Covid-19 Vaccine Glut
"Supply is ramping up, but many Americans are reluctant to get the shot and need to be persuaded."
NIH director: COVID vaccine "an answer to prayer"
Dr. Francis Collins, director of the National Institutes of Health, a scientist, and an evangelical Christian says we are at a "love your neighbor" moment when Americans can get vaccinated to help protect the vulnerable from severe illness and death.
Eric Church, Darius Rucker, Ashley McBryde To Star In Covid PSA
"The announcement is part of the national campaign ‘It’s Up to You,’ which stresses the importance of getting a Covid vaccine. "
"Skeptics goal as U.S. vaccination drive retooled. Faith leaders, others asked to add voices to call for arms "
The "We Can Do This" campaign features television and social media ads, but it also relies on a community corps of public health, athletic, faith, and other groups to spread the word about the safety and efficacy of the three approved shots.
'Loving thy neighbor:' New ads urge conservative men with vaccine doubts to get their COVID shots
The Ad Council and COVID Collaborative will unveil a vaccine education campaign specifically targeting conservative and religious Americans, who polls have shown are especially vaccine-hesitant populations.
Ad Council & COVID Collaborative Enlist Network of Evangelical Leaders & Healthcare Professionals to reach Evangelicals with Trusted Information.
"A New Study Shows Large Vaccine Hesitancy Among White Evangelicals. The Ad Council and COVID Collaborative announced a new partnership in an effort to reach the evangelical community with information from trusted messengers about the COVID-19 vaccines."
"It’s Up to You” Vaccination Education PSA to Premiere During “56th Academy of Country Music Awards™" Broadcasting Live from Nashville on Sunday, April 18 at 8 p.m. ET/7 p.m. CT on CBS
ACM Lifting Lives® Partners with the Ad Council and COVID Collaborative for COVID-19 Vaccination Education PSA Featuring Eric Church, Ashley McBryde and Darius Rucker.
New ads emphasize 'loving thy neighbor' to counter vaccine doubts among conservatives, especially men
The federal government and nonprofits are unveiling ad campaigns to counter vaccine hesitancy, emphasizing educational partnerships at the grassroots level.
Biden Administration Announces Ad Campaign to Combat Vaccine Hesitancy
"The public awareness push includes 275 participating organizations that will speak to communities where skepticism of the coronavirus vaccine remains high."
As Americans scramble to get vaccinated, many rural, conservative Pennsylvanians feel no urgency
Rural and conservative Pennsylvanians' resistance to COVID-19 vaccination is likely to become more pronounced as younger people become eligible for shots.
A program that boosted rapid testing in Canada will try to do the same in the U.S.
A team of Canadian researchers who brought together some of that country’s largest businesses to scale up a rapid coronavirus testing program is now trying to replicate its success in the United States, with the aim of reviving the economy and getting thousands of Americans back to work.
MLB pitches in to promote vaccine education
Major League Baseball is joining with 12 other sports leagues and organizations in partnering with the Ad Council and COVID Collaborative to launch a new campaign in support of the COVID-19 vaccine education initiative, “It’s Up To You."
Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up With the Ad Council and COVID Collaborative's National 'It's Up To You' COVID-19 Vaccine Education Initiative
New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You".
White House shifts ad campaign strategy to reflect growing concern over conservatives' vaccination reluctance
Reluctance among conservatives to get vaccinated against Covid-19 has caused growing concern inside the White House, according to people familiar with the matter, even as President Joe Biden's administration rapidly scales up nationwide efforts to administer shots.
CVS Health, Walgreens and Walmart Join Together with the Ad Council and COVID Collaborative to Educate Americans about the COVID-19 Vaccines
The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines.
How To Get Trump Voters Vaccinated When Half Say They Don't Plan To
Nearly half of Trump voters say they don't plan to get vaccinated for COVID-19. The race is on to find pro-vaccine messaging that connects with vaccine-skeptical white Republicans.
Biden readies campaign to combat vaccine skeptics
The new vaccine confidence drive underscores the extent to which the administration is still concerned about Americans' desire to get vaccinated.
As Biden Confronts Vaccine Hesitancy, Republicans Are a Particular Challenge
The administration is seeking help in urging Republicans to get inoculated. But the president said he was not sure how much value there was in enlisting his predecessor.
Dr. Fauci Headlines Upcoming Hispanicize Event About The Covid-19 Vaccine
Dr. Anthony Fauci, top U.S. infectious disease expert, delivers the keynote address during a special edition of Hispanicize this Friday (12 to 3 PM Eastern / 9 AM to 12 PM Pacific). Called “It Depends On You” or “De Ti Depende” in Spanish, the free online event features celebrities, influencers, community leaders and frontline workers who’ll discuss the importance of the Covid-19 vaccine for Hispanic communities.
Vaccine research must include pregnant women during COVID and beyond
The COVID-19 pandemic has been especially hard on mothers and mothers-to-be, who are not only coping with closed schools and childcare centers but also receiving conflicting advice about vaccination — creating a potentially deadly scenario.
Ad Council vaccine campaign begins rolling out nationwide.
A broad promotional effort to combat Covid-19 vaccine skepticism began rolling out on Thursday, backed by the nonprofit advertising group Ad Council and a coalition of experts known as the Covid Collaborative.
Physicians provide key voice in building vaccine confidence
Even as our nation surpasses the grim milestone of 500,000 lives lost to COVID-19, expanded shipments of COVID-19 vaccines are making their way to more locations nationwide. Physicians can expect to field more vaccine-related questions from patients about safety, effectiveness, and related issues.
How the Ad Council plans to get Americans comfortable with vaccines
As it starts to roll out a massive Covid-19 vaccine education campaign, the Ad Council wants Americans to know that it’s OK to have questions about the vaccines. And it wants to point to vetted, accurate answers to those questions.
Want to hug again? 'It's up to you.' New ad campaign gets right to the point on COVID vaccines.
Prepare for an onslaught of ads reminding us of all the things we miss about life before the pandemic — hugs, going to church, family gatherings, and hanging with friends — and information about how COVID-19 vaccines can bring them back.
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‘It’s Up to You’: Ad campaign to encourage coronavirus vaccination gets underway
It's up to you': Sweeping ad campaign will encourage vaccinations
More than 300 companies, community groups, and others are supporting a burst of public service announcements to try to reassure vaccine skeptics.
Ad Campaigns Aim to Counter Covid-19 Vaccine Hesitancy
The work was informed by research showing nuanced concerns regarding the Covid vaccine, Ad Council and COVID Collaborative say.
It's up to you': Sweeping ad campaign will encourage vaccinations
More than 300 companies, community groups, and others are supporting a burst of public service announcements to try to reassure vaccine skeptics.
The Ad Council and COVID Collaborative Reveal 'It's Up To You' Campaigns to Educate Millions of Americans about COVID-19 Vaccines
Major brands, media companies, community-based organizations, faith leaders, and other trusted messengers to extend the reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.
Coronavirus herd immunity will take team effort, says Dr. Fauci
While COVID-19 continues to confound the nation’s best efforts to contain it, the country’s leading scientific expert on the pandemic expressed confidence that SARS-CoV-2 variants can be addressed through vaccination.
WSHU Joins Dr. Fauci For A Fireside Chat On COVID-19 Vaccine
WSHU, as a public media leader, participated in a “Fireside Chat” with Dr. Anthony Fauci, the nation’s top infectious disease expert, as part of the COVID Collaborative. The discussion focused on the intersection of health science and political science.
3 Toolkits to Help You Talk with Vaccine-Hesitant People in your Church and Community
"Sixty percent of Americans are still not vaccinated. Here are some tools for communicating about it."
Biden’s vaccine ad campaign hits roadblock: Not enough doses
"Administration officials are wary of launching a promised campaign promoting vaccination while doses are still in limited supply."
Black people in the US are getting vaccinated at lower rates
"People may be hesitant about the coronavirus vaccines due to systemic institutionalized racism and distrust in the medical community."
Skipping The Super Bowl, Budweiser Is Donating Its Ad Dollars To Covid-19 Vaccine Awareness Efforts
After 37 years of Super Bowls, Budweiser won’t be in this year’s Big Game. Anheuser-Busch’s flagship beer brand is instead donating its advertising dollars to the Ad Council and COVID Collaborative to raise awareness of the Covid-19 vaccine.
Leading Corporations and Foundations Come Together to Support National COVID-19 Vaccine Education Effort from the Ad Council and COVID Collaborative
Founding funders include Bank of America, Facebook, General Motors, Google and YouTube, the Humana Foundation, NBCUniversal/Comcast, Salesforce, Verizon, Walgreens, and Walmart.
NAB Head Smith Takes Key ‘COVID Collaborative’ Role
The National Association of Broadcasters (NAB) has joined a national assembly of experts and organizations working on unified action against the COVID-19 pandemic.
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NAB Joins National Org Working on COVID Response
NAB Head Smith Takes Key ‘COVID Collaborative’ Role
The National Association of Broadcasters (NAB) has joined a national assembly of experts and organizations working on unified action against the COVID-19 pandemic.
Eighteen Leading Health Organizations and Dr. Anthony Fauci Partner with the Ad Council and the COVID Collaborative
To Help Healthcare Providers Better Understand and Answer Common Questions about COVID-19 Vaccination. Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions.
Monica Gandhi and Gary Edson: Governors tackle the cruelest month
“April,” T.S. Eliot said in “The Waste Land,” is “the cruelest month.” But not now, not in America, not with COVID-19. Hospitals already struggling near capacity are in the midst of the post-Thanksgiving surge in admissions.
African-American Resistance to the COVID-19 Vaccine Reflects a Broader Problem
Conversations about the vaccine are balancing acts between the unknown likelihood of contracting the virus and the known medical history of African-Americans.
Officials confront challenges to get public to take COVID vaccine
With the authorization of a COVID-19 vaccine in record time and plans for a large-scale deployment underway, public health officials now confront a new and complex challenge, how to convince Americans to actually take it.
John Bridgeland: Americans Can Do Anything… If They Are Just Asked
Sometimes you unexpectedly gain an insight that completely changes your lens upon the world. Over the last six months, I’ve had that experience related to America’s number one challenge—COVID-19—but not in the way you might think.
Inside the attempt to build trust about the COVID-19 vaccine in Black communities
As COVID-19 vaccines begin to roll out, some Americans remain skeptical about taking these vaccines. For the Black community, historical distrust makes their concerns even greater.
Experts warn of low Covid vaccine trust among Black Americans
Distrust over the Covid-19 vaccine runs high among Black Americans, but Black doctors are waging a battle to get the community informed — and vaccinated.
Bipartisan group of governors rally behind comprehensive plan
For the first time since the coronavirus pandemic began, a bipartisan group of governors has vowed to put politics aside to issue a comprehensive plan to defeat COVID-19 across state lines.
How the Nation's Most Creative Minds Will Help Educate Americans on Getting the COVID-19 Vaccines
New public service announcements will address concerns about vaccine safety.
Governor Polis Joins Bipartisan Group of Governors Calling for Action to Defeat COVID-19
“In Colorado, I called a special legislative session on COVID-19 relief, so I am pleased to see the COVID Collaborative launch a Call to Action that harnesses our country’s top expertise to help defeat this surging pandemic,” said Governor Jared Polis. “Our communities and economies are all connected, and if we work together, we can make a swift and strong impact.”
This group of governors represent 1 in 3 Americans. They're putting politics aside to defeat COVID-19 across state lines.
For the first time since the coronavirus pandemic began, a bipartisan group of governors has vowed to put politics aside to issue a comprehensive plan to defeat COVID-19 across state lines.
Bipartisan Assembly of Governors Support Call to Action to Defeat COVID-19
Governors represent 1 in 3 Americans; Recommendations call for common, comprehensive action across states; COVID Collaborative also released a review of state vaccine distribution plans
Some Black and Latino Americans are still hesitant to take the vaccine.
Here's what is fueling that distrust.
COVID-19 vaccine won’t undo decades of justifiable distrust in communities of color
From the Tuskegee Study to the Mississippi appendectomies, the U.S. medical establishment has a long history of experimenting on people of color without their consent.
COVID Collaborative Launches Vaccine Education Campaign
The COVID Collaborative — a coalition of experts in health, education, and the economy — launched a $50 million vaccine education campaign with nonprofit advertising group the Ad Council on Nov. 23. The effort aims to inform Americans about COVID-19 vaccines and their benefits.
Ad Council’s challenge: Persuade skeptics to believe in COVID vaccines
With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.
Ad Council’s challenge: Persuade skeptics to believe in COVID vaccines
With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.
Ad Council’s challenge: Persuade skeptics to believe in COVID vaccines
With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.
Coronavirus vaccines face trust gap in Black and Latino communities, study finds
If offered a coronavirus vaccine free of charge, fewer than half of Black people and 66% of Latino people say they would agree to take it, according to a survey-based study.
Coronavirus vaccines face trust gap in Black and Latino communities, study finds
The survey released Monday is one of the largest and most rigorous to date. Other recent studies have also pointed to vaccine hesitancy in communities of color, but Monday’s survey delved deeper into the reasons, polling respondents on a spectrum of questions to get at the roots of their distrust.
Coronavirus vaccines face trust gap in Black and Latino communities, study finds
If offered a coronavirus vaccine free of charge, fewer than half of Black people and 66 percent of Latino people said they would definitely or probably take it, according to a survey-based study that underscores the challenge of getting vaccines to communities hit hard by the pandemic.
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Ad Council’s Challenge: Persuade Skeptics to Believe in Covid Vaccines
Ad Council’s challenge: Persuade skeptics to believe in COVID vaccines
With coronavirus cases on the rise and communities returning to lockdown across the country, a marketing push is underway to persuade skeptical Americans to immunize themselves once vaccines are ready.
COVID Collaborative announces partnership with the Ad Council on $50 million vaccine education campaign
COVID Collaborative, NAACP, and UnidosUS release a poll on Black and Latinx attitudes toward a vaccine; COVID Collaborative also releases tools for governors on mask-wearing, online learning, and new therapies
COVID Collaborative Announces Partnership with Ad Council on $50 Million Vaccine Education Campaign
COVID Collaborative, NAACP, and UnidosUS release a poll on Black and Latinx attitudes toward a vaccine; COVID Collaborative also releases tools for governors on mask-wearing, online learning, and new therapies
An effective COVID-19 vaccine is on the horizon. We need to support vaccine advocacy
The survey released Monday is one of the largest and most rigorous to date. Other recent studies have also pointed to vaccine hesitancy in communities of color, but Monday’s survey delved deeper into the reasons, polling respondents on a spectrum of questions to get at the roots of their distrust.
Public officials: Heed the will of the people in the ‘middle hour’ of the coronavirus crisis
In an extended crisis, the “middle hour” is when we become weary of the challenge and grow impatient with the sacrifice required to meet it. It is often the most precarious time. That’s where we are now with Covid-19.
Americans express a "wait and see" attitude toward COVID-19 vaccine, but trust in own doctors, free access and peer reinforcement could drive vaccine uptake
The majority believes vaccines won't be available for most Americans until months after approval and are willing to put the vulnerable & frontline workers before themselves. The vast majority of Americans want Republican and Democratic Governors to develop a coordinated response to COVID-19